Consumer Buying Behavior

Buying Behavior
The involvement of the consumer in the purchase process varies according to the buying situation. High involvement situation usually involve products that are high priced, have complex features and their purchase is accompanied by high risk. Low involvement situation involve products that are usually low priced and their purchase is accompanied with low risk. 
Consumer buying behavior can be classified into three broad categories based on the amount of time and effort consumer are likely to spend on the decision making process:

1- Extensive Problem Solving
2- Limited Problem Solving
3- Routinized Response Behavior

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